Alternatives marketing pour les produits de terroir

Fatiha Fort and François Fort

Revue française de gestion, 2006, vol. 162, issue 3, 145-159

Abstract: This article is based on a review of key arguments currently being discussed in the field of marketing, with the aim of addressing issues relating to the marketing of ?terroir? food products in France. Terroir food products possess characteristics, which render them in part liable to current analyses based on the post-modern changes in consumption. However a number of their unique characteristics lead us to suggest new alternatives, both conceptual and methodological. These alternatives can be placed into two categories: those conceived and implemented by and for local players, and those, which are activated by external actors, with caution, lest they upset the local social system.

Date: 2006
References: Add references at CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_162_0145 (application/pdf)
http://www.cairn.info/revue-francaise-de-gestion-2006-3-page-145.htm (text/html)
free

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cai:rfglav:rfg_162_0145

Access Statistics for this article

More articles in Revue française de gestion from Lavoisier
Bibliographic data for series maintained by Jean-Baptiste de Vathaire ().