Inversée vous avez dit inversée ?. Une typologie stratégique de l’innovation inversée

Caroline Hussler and Thierry Burger-Helmchen

Revue française de gestion, 2016, vol. N° 255, issue 2, 105-119

Abstract: This conceptual paper tackles the peculiarity and scope of the reverse innovation phenomenon. We clarify existing, flourishing but confusing literature on the topic, before developing an original analytical grid. Our main contribution lies in specifying the very nature of the reversion (s) at stake. Using the disruptive innovation literature, we finally outline two types of reverse innovation, each of them raising specific managerial challenges.

Date: 2016
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Working Paper: Inversée, vous avez dit inversée ? Une typologie stratégique de l'innovation inversée (2016)
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