PERSONAL BRAND – FROM THEORY TO PRACTICE IN CONTEMPORARY SOCIETY. LITERATURE REVIEW

Corina Ioan (), Florin-Alexandru Luca and Constantin Sasu
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Constantin Sasu: Faculty of Economics and Business Administration,"Al.I. Cuza" University, Iasi, Romania

Management Intercultural, 2013, issue 29, 171-182

Abstract: In Romanian contemporary society personal brand is taking shape as a concept of topical interest which might arouse increasingly interest of marketing.specialists We propose to highlight the practical significance of personal brand in most fields, apart from the theoretical aspects that personal brand implies. On the premise that anyone has or can build a personal brand, the study is hereby established as the starting point in the formulation of strategies for the development of personal brand, valid by default for implement a personal development, strategies depending on the professional and personal enviroment, level of education, material resources or other variables.

Keywords: personal brand; personal marketing; personal development; proffesional brand; career marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (4)

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