Details about Florin-Alexandru Luca

Access statistics for papers by Florin-Alexandru Luca.

Last updated 2020-08-10. Update your information in the RePEc Author Service.

Short-id: plu336

Journal Articles

2020

1. ESG MARKETING MODEL: A NEW PARADIGM TO UNDERSTAND THE IMPACT
   SEA - Practical Application of Science, 2020, (22), 85-89 View citations (1)

2018

2. BRAND ATTRACTION: OPERATIVE DIGITAL MARKETING STRATEGIES AND TACTICAL APPLICATIONS FOR THE RECRUITMENT OF POTENTIAL FOREIGN FIGHTERS IN GOVERNMENTAL ORGANIZATIONS
   Management Intercultural, 2018, (40), 39-43
3. FOREIGN FIGHTERS PHENOMENON IN THE EUROPEAN UNION
   Management Intercultural, 2018, (40), 17-21
4. IN MEMORIAM: PROFESSOR PETRE MÂLCOMETE, FOUNDER OF ROMANIAN MARKETING
   Management Intercultural, 2018, (40), 51-55
5. INNOVATION AND TRENDS IN CRM-CUSTOMER RELATIONSHIP MANAGEMENT
   Network Intelligence Studies, 2018, (11), 21-25
6. MITIGATING FINANCIAL RISK BY USING HEDGING STRATEGIES
   SEA - Practical Application of Science, 2018, (16), 75-79
7. Raising Awareness on Health Impact of the Chemicals Used in Consumer Products: Empirical Evidence from East-Central Europe
   Sustainability, 2018, 10, (1), 1-15 View citations (6)

2017

8. A RELIABILITY TEST USED FOR THE DEVELOPMENT OF A LOYALTY SCALE
   Network Intelligence Studies, 2017, (9), 33-38

2016

9. ASSESING THE DETERMINANTS OF BANK LIQUIDITY. CASE STUDY ROMANIAN BANKING SYSTEM
   Management Intercultural, 2016, (35), 67-73
10. Bank Capital, Risk and Performance in European Banking: A Case Study on Seven Banking Sectors
    Prague Economic Papers, 2016, 2016, (2), 127-142 View citations (10)
11. DISRUPTING SHOCKS IN POSTWAR GLOBAL ECONOMIC EXPANSION
    Management Intercultural, 2016, (35), 21-27
12. RELATIONSHIP MARKETING STRATEGIES FOR SERVICE FIRMS
    SEA - Practical Application of Science, 2016, (12), 503-506 View citations (2)
13. RELATIONSHIP QUALITY IN REAL ESTATE COMPANIES
    SEA - Practical Application of Science, 2016, (10), 91-98
14. SATISFACTION, TRUST AND COMMITMENT AS DIMENSIONS OF LOYALTY IN REAL ESTATE COMPANIES
    SEA - Practical Application of Science, 2016, (11), 345-350
15. THE LEGACY OF THE INDUSTRIAL REVOLUTION AND ITS LIMITATIONS
    Management Intercultural, 2016, (35), 29-33

2015

16. BANNER AD, THE TOOL OF PERSUASION IN E-MARKETING
    Management Intercultural, 2015, (34), 485-492
17. Basel III. How Far Have We Come?
    Ovidius University Annals, Economic Sciences Series, 2015, XV, (1), 682-686 View citations (1)
18. ECONOMIC CRISIS IMPLICATIONS ON PAEDIATRIC POPULATION’S HEALTH
    SEA - Practical Application of Science, 2015, (7), 317-320
19. ETHICS AND ADVERTISING
    SEA - Practical Application of Science, 2015, (7), 513-517
20. MARKETING AND ADVERTISING ETHICS
    Management Intercultural, 2015, (34), 479-484
21. The Management of Institutional Communication in the Public vs. the Private Sector
    Ovidius University Annals, Economic Sciences Series, 2015, XV, (1), 526-531

2014

22. CURRENT TRENDS IN THE FOREIGN TRADE
    SEA - Practical Application of Science, 2014, (5), 393-400 View citations (1)
23. Evolution of the Cost to Income Ratio for the Two Main Romanian Banks Romanian Commercial Bank and BRD Groupe Societe Generale
    Ovidius University Annals, Economic Sciences Series, 2014, XIV, (1), 105-108
24. FACTORII DETERMINANȚI AI PROFITABILITĂȚII SISTEMULUI BANCAR ROMÂNESC
    Management Intercultural, 2014, (30), 21-29
25. GREEN MARKETING ROLE IN WASTE MANAGEMENT
    Network Intelligence Studies, 2014, (4), 241-244 View citations (1)
26. LOCAL BRAND DEVELOPMENT IN THE CONTEXT OF REGIONALIZATION AND EUROPEAN INTEGRATION
    SEA - Practical Application of Science, 2014, (5), 401-404 View citations (2)
27. PERSONAL BRAND MARKETING, A NECESSITY FOR THE CORPORATE DIFFERENTIATION IN THE CONTEXT OF THE GLOBALIZATION OF SOCIETY
    SEA - Practical Application of Science, 2014, (3), 239-245 View citations (3)
28. PERSONAL MARKETING IN ONLINE – THE DEVELOPMENT OF BRAND THROUGH SOCIAL MEDIA
    Management Intercultural, 2014, (30), 102-115 View citations (3)
29. PERSONAL MARKETING OF DOCTORS IN THE CONTEXT OF SOCIAL NETWORKS
    CrossCultural Management Journal, 2014, (2), 369-376 View citations (2)
30. SPECIFICITY OF COMMUNICATION DOCTOR – PATIENT, ONLINE, THROUGH SOCIAL NETWORKS
    CrossCultural Management Journal, 2014, (2), 377-383
31. STRUCTURA CAPITALULUI BANCAR
    Management Intercultural, 2014, (30), 30-36
32. THE INTERCULTURAL IMPACT OF MARKETING CAMPAIGNS OF THE BENETTON BRAND
    Management Intercultural, 2014, (31), 449-457
33. THE ROLE OF PERSONAL BRAND IN THE ADVOCACY ACTIVITY,IN ROMANIA
    SEA - Practical Application of Science, 2014, (3), 246-253
34. THE ROLE OF PREVENTIVE MEDICINE AND MARKETING IN PROMOTING OF ANTI-SMOKING CAMPAIGNS
    Management Intercultural, 2014, (32), 53-58 View citations (1)

2013

35. Implementation and Development of the ”Employer Branding Management” Concept on the Romanian Labor Market in the Current Economic and Social Context
    Ovidius University Annals, Economic Sciences Series, 2013, XIII, (1), 848-854 View citations (1)
36. PERSONAL BRAND – FROM THEORY TO PRACTICE IN CONTEMPORARY SOCIETY. LITERATURE REVIEW
    Management Intercultural, 2013, (29), 171-182 View citations (4)
37. Social Networks – Challenge and Oportunity in the Development of Personal Brand Marketing Strategies in the Virtual Environment
    Ovidius University Annals, Economic Sciences Series, 2013, XIII, (1), 800-805 View citations (1)
38. THE SPECIFICITY OF PERSONAL BRAND. LITERATURE REVIEW
    Management Intercultural, 2013, (29), 165-170 View citations (3)