SPECIFICITY OF COMMUNICATION DOCTOR – PATIENT, ONLINE, THROUGH SOCIAL NETWORKS

Florin-Alexandru Luca, Corina Ioan () and Constantin Sasu
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Constantin Sasu: "Al.I. Cuza" University of Iasi, România

CrossCultural Management Journal, 2014, issue 2, 377-383

Abstract: A survey in 2013 of Division Market Research Group Rentrop & Straton Romanian-German - "state services and private clinics. Comparative Analysis ", highlights the fact that into urban population in Romania, the internet is the most popular source of information on health services. According to the survey, 81.9% of respondents use the Internet to find out about the best doctors available to them. Preferences of respondents to the online environment as the main source of information translates into ease of access and the possibility of interaction, but also trust recommendations based on personal experiences, recommendations can be found through discussion forums, mostly or comments left on pages on social networking sites. In the present study we try to emphasize the specificity of communication physician - patient online through social networks.

Keywords: Personal marketing; Personal brand; Social Networks; Medic; Doctors (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:journl:y:2014:i:6:p:377-383

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