GREEN MARKETING ROLE IN WASTE MANAGEMENT

Corina Ioan () and Florin-Alexandru Luca

Network Intelligence Studies, 2014, issue 4, 241-244

Abstract: This study have exploratory character, aiming to conduct an analysis of the terminology used in the ecomarketing, and the way to approach green- marketing and waste collection activities in Romania. Aside from ecological waste management process and we consider the economic component of sustainable development, supported component of the legal aspects related to the subject. In other words, in this paper we intend to analyze in terms of terminology, legal and environmental policies but the most important aspects of waste management in companies in Romania. The importance of the study is on both the analysis corroborated information relating to waste collection in Romania, and the SWOT analysis performed on the present situation in Romania.

Keywords: Green marketing; Waste management; Enviroment policy (search for similar items in EconPapers)
JEL-codes: Q53 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:networ:y:2014:i:4:p:241-244

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