A RELIABILITY TEST USED FOR THE DEVELOPMENT OF A LOYALTY SCALE
Claudia Ioana Ciobanu and
Additional contact information
Claudia Ioana Ciobanu: "Gheorghe Asachi" Technical University of Iasi, Romania, CMTM – Economics and Marketing Department
Magdalena Danilet: ”Alexandru Ioan Cuza” University of Iași, Faculty of Economics and Business Administration
Network Intelligence Studies, 2017, issue 9, 33-38
The development of a loyalty model involves the construction of a proper research instrument. For the loyalty model of the clients for financial services, the pre-testing of the research questionnaire represents a significant stage. This article presents the methodology used in this stage for testing the reliability of a loyalty scale. Firstly, this implies choosing the appropriate scales for each variable included in the suggested research model. Secondly, the internal consistency for each of these scales is measured as an indicator of their reliability. The reliability analysis described represents an essential stage in building a measurement instrument for a loyalty model.
Keywords: Loyalty; Measurement scale; Reliability (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:cmj:networ:y:2017:i:9:p:33-38
Access Statistics for this article
Network Intelligence Studies is currently edited by Fundația Română pentru Inteligența Afacerii
More articles in Network Intelligence Studies from Fundația Română pentru Inteligența Afacerii, Editorial Department
Series data maintained by Serghie Dan ().