BANNER AD, THE TOOL OF PERSUASION IN E-MARKETING

Florin-Alexandru Luca, Constantin Sasu and Geanina Bubăscu-Moscalu
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Constantin Sasu: ”Alexandru Ioan Cuza” University, Iaşi, România
Geanina Bubăscu-Moscalu: Doctoral School of Economics and Business Administration,”Alexandru Ioan Cuza” University, Iaşi

Management Intercultural, 2015, issue 34, 485-492

Abstract: The Internet is in full ascension and it offers a complex and exact online promotion instrument. 60 trillion web pages are currently indexed in the Google search engine. Each of these pages can offer an online promotion source. Once with Internet ascension more and more companies extend their business online. This study concerns a range of aspects which must be taken into account by the web marketers and developers once with the quick changes on the Internet. Being so dynamic and unpredictable, the Internet offers the hardest challenge for those who come with online promotion solutions.

Keywords: Online Banner; Internet; Advertising; E-marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2015
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