PERSONAL MARKETING IN ONLINE – THE DEVELOPMENT OF BRAND THROUGH SOCIAL MEDIA

Corina Ioan (), Florin-Alexandru Luca and Constantin Sasu
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Constantin Sasu: Al.I. Cuza" University of Iasi, România

Management Intercultural, 2014, issue 30, 102-115

Abstract: "Personal Brand" is a new marketing term and a particularity of the concept highlighted, especially in terms of two components : on the one hand individual man and on the other hand the marketing efforts that are made by each individual partly in order to build a personal and professional image. Amid a deep specialization, any professional, regardless of specialization, must build around him powerful integrated communication campaigns and marketing to highlight and make him eligible to the consumers in the area of services offered. Personal brand is what a man wants to do to get out of the anonymity of his profession, to be noticed in a particular environment or for a particular cause . Packaging is very important, but the content is definitive and he is the one who gives the final grade to product and the service.

Keywords: Marketing; Brand personal; retele de socializare (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (3)

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