THE ROLE OF PREVENTIVE MEDICINE AND MARKETING IN PROMOTING OF ANTI-SMOKING CAMPAIGNS

Alina-Costina Luca, Corina Ioan () and Florin Alexandru Luca
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Alina-Costina Luca: Universitatea de Medicina și Farmacie “Gr.T.Popa” Iasi
Florin Alexandru Luca: Universitatea Tehnică “Gheorghe Asachi” din Iași
Authors registered in the RePEc Author Service: Florin-Alexandru Luca

Management Intercultural, 2014, issue 32, 53-58

Abstract: In Europe, according to official statistics (ec.europa.eu) the percentage of smokers is about 29% of the population, and smoking still remains the main reason underlying the deaths and illnesses that could have been prevented. In the past 12 months, 31% of EU smokers have tried to quit smoking. In this gloomy context, the European Commission already has a tradition in preventing and stopping smoking, in addition to the broader tobacco control: in recent years have been organized numerous campaigns that aim to inform the European public about the problems caused by consumption tobacco, increasing awareness of the dangers of smoking, thus contributing to the long-term objective proposed by the Commission as "Europe free from tobacco smoke."

Keywords: Anti-smoking campaign; Effects of Smoking; European Policies anti-smoking; National Policies anti-smoking (search for similar items in EconPapers)
JEL-codes: I15 M31 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (1)

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