Social Networks – Challenge and Oportunity in the Development of Personal Brand Marketing Strategies in the Virtual Environment

Corina Ioan (), Florin-Alexandru Luca and Sasu Constantin ()
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Sasu Constantin: "Al.I. Cuza" University, Faculty of Economics and Business Administration, Iasi, Romania

Ovidius University Annals, Economic Sciences Series, 2013, vol. XIII, issue 1, 800-805

Abstract: "Personal brand" is a popular present-day marketing term, and what makes it of interest are mainly its two components: on one hand, the individual, and on the other hand, marketing itself. In the circumstance in which every brand has its own strategy, that every one of us builds more or less consciously, it becomes necessary to somehow translate the strategies employed for developing, strengthening, and maintaining brands, from the organizational level to the individual level. This paper suggests a case study regarding employing the means available through social networks such as LinkedIn, Twitter and Facebook within the Romanian cultural space, intended for developing one's own personal brand.

Keywords: Personal brand; virtual environment; social networks; career; personal development. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:1:p:800-805

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