PERSONAL MARKETING OF DOCTORS IN THE CONTEXT OF SOCIAL NETWORKS

Corina Ioan (), Florin-Alexandru Luca and Constantin Sasu
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Constantin Sasu: "Al.I. Cuza" University of Iasi, România

CrossCultural Management Journal, 2014, issue 2, 369-376

Abstract: More than ever doctors are beginning to recognize that beyond impeccable professionalism shown to the patient, equally imports became part of communication, and in one century of the Internet, the most effective communication process moves online, in the social networks. It is important for doctors to develop a personal brand because a reputation, passed with internet speed can only have a positive effect. In a century in which patients make the decision to see a particular doctor, largely based on recommendations and research the forums online discussions, doctors are beginning realize the importance of a strong presence, constant and reliable environment through online networks social priority.

Keywords: Personal marketing; Personal brand; Social Networks; Medic; Doctors (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:cmj:journl:y:2014:i:6:p:369-376

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