INTRODUCTION TO INTERCULTURAL COMMUNICATION IN BUSINESS

Angelica-Nicoleta Neculaesei

Management Intercultural, 2017, issue 38, 19-26

Abstract: The proposed article presents introductive aspects regarding intercultural communication in business. The main milestones that define the field are identified (culture, communication, intercultural situation) and examples of economic rationality and organizational models are presented with influence on intercultural communication in business, in order to understand the importance of knowing the cultural contexts that require different approaches in business relationships.

Keywords: Intercultural communication; Culture; Romanian values; Intercultural situation; Intercultural communication in business; Organizational models (search for similar items in EconPapers)
JEL-codes: L29 Z10 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:interc:y:2017:i:38:p:19-26

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