DIFFICULTIES IN THE RESEARCH OF ETHNIC GROUPS

Angelica-Nicoleta Neculaesei

Management Intercultural, 2020, issue 44, 7-15

Abstract: It is very difficult to deal with ethnic groups in research that aims to obtain information to underline decisions in ethnomarketing; but numerous articles have highlighted both problems and solutions that can be considered in the development of much more appropriate designs for future research. In this article we inventory some of them, based on relevant specialized papers. We believe that the submitted conceptual and methodological aspects provide important clarifications.

Keywords: Ethnic group; Ethnicity; Ethnomarketing; Ethnic identity; Research methodology (search for similar items in EconPapers)
JEL-codes: M39 Z19 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:interc:y:2020:i:44:p:7-15

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