STEREOTYPICAL FACTORS IN TOURISM -Literature review

Cristina Albu

CrossCultural Management Journal, 2013, issue 1, 5-13

Abstract: International tourism has grown rapidly nowdays, contributing to the growth of the global economy. The purpose of this essay is to identify and analyze stereotypical factors in the development of strategies concerning the offer for the tourism industry: the image of a tourist destination, brand, country of origin and customer behaviour. Documentary study was the research method used: representative articles were analysed, as recent as possible, to determine the factors mentioned above. Professionals in the industry of tourism need to understand cultural differences between tourists, as well as those of the host country, to be able to create tourist reception offers that live up to the standards expected by clients.

Keywords: Stereotype; Autostereotype; Heterestereoptype; Destination image; Country brand; Country of origin effect; Customers’ behavior; Tourism (search for similar items in EconPapers)
JEL-codes: M19 (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:cmj:journl:y:2013:i:3:albuce

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