SYMBOLIC COMMUNICATION OF TRADITIONAL COSTUME FROM BANAT COUNTY

Ada-Flavia Cristina and Nicoleta MATEOC- Sîrb
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Ada-Flavia Cristina: Banat’s University of Agricultural Sciences and Veterinary Medicine, King MichaelI of Romania from Timișoara, Faculty of Agricultural Management, Timişoara
Nicoleta MATEOC- Sîrb: Banat’s University of Agricultural Sciences and Veterinary Medicine, King MichaelI of Romania from Timișoara, Faculty of Agricultural Management, Timişoara

CrossCultural Management Journal, 2014, issue 2, 281-286

Abstract: The historic province Banat covers a variety of landscapes from Romania, Serbia and Hungary, which shows the cohabitation of a mixed ethnic population, each with its own identity and particularities. In this multicultural context, the messages were transmitted through decorative elements of the traditional costume. This paper analyzes the symbolism of the traditional costume from Banat County, decrypting many messages that communicate important elements about the social identity and culture of Banat’s people. In the actual European context, each historical region tries to preserve its national culture, aspects of their identity, shown inclusively through the iconic elements such as traditional costumes specific to each region, which gives a perspective of the main regional features. The methodology used in this micro study is accomplished upon observation and semiotic analysis. The study concludes that Banat’s traditional costume has in the national and international context, an unique symbolism, which promotes the multicultural identity of the Banat Region.

Keywords: Banat; Symbolism; Traditional costume; Qualitative-interpretative analysis (search for similar items in EconPapers)
JEL-codes: Z19 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:journl:y:2014:i:6:p:281-286

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