A LOOK AT CULTURAL BARRIERS

Carmen A. Vrânceanu and Irina Leca
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Carmen A. Vrânceanu: Business Administration, The Bucharest University of Economic Studies, Romania
Irina Leca: Business Administration, The Bucharest University of Economic Studies, Romania

CrossCultural Management Journal, 2015, issue 1, 43-49

Abstract: Nowadays the global market allows each individual to work in foreign countries. This fact is a great opportunity for business development, but also puts into light the problem of cultural barriers. Ineffective cross-cultural communication and collaboration can harm employees, customers, and other stakeholders. A company with employees from different cultures must acknowledge and understand these barriers in order to overcome them and to obtain the desired performance. The present study aims to expose the cultural barriers encountered by foreigners in a multinational company from Romania.

Keywords: Culture; Cultural levels; Cultural barriers; Communication (search for similar items in EconPapers)
JEL-codes: Z10 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:cmj:journl:y:2015:i:7:p:43-49

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