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FACTORS INFLUENCING THE MARKETING OF WOMEN TO SENIOR MANAGERIAL POSITIONS – PROPOSED QUALITATIVE RESEARCH DESIGN

Carmit Moshe Rozental
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Carmit Moshe Rozental: University Alexandru Ioan Cuza Iaşi

CrossCultural Management Journal, 2019, issue 2, 143-151

Abstract: This material is part of a doctoral thesis for which the impulse came from the author’s experience in working with women and man employees, from working with pupils: boys and girls aged 12-18, as well as from the author’s experience in the past 27 years of working in the Ministry of Education in Israel starting as a young teacher and progressing over time to director. Marketing women to senior managerial positions can lead to an economy that allows equal opportunities for both genders on the basis of qualifications alone, without gender bias. In recent years, this topic has been researched at a global level in various frameworks. Some of the interesting questions regarding this subject are: What are the factors influencing the marketing of women to managerial position? Is it a matter of age, education, culture, personality, or public awareness? Maybe it is a combination of these parameters? To answer these questions, it is worth examining them with mixed method research, wherein utilizing the advantages of qualitative research enables an in-depth, detailed and flexible examination of the subject under study.

Keywords: Marketing of Women; Phenomenology; Ethnography; Action research; Grounded theory (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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