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TOURISM MARKETING OF IRAN: A STRATEGIC APPROACH

Ali Jafari Nejadi and Mohammad Altaf Khan
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Ali Jafari Nejadi: MIB Center of Management Jamia Millia Islamia India
Mohammad Altaf Khan: Commerce and Business Studies Department, Jamia Millia Islamia India

CrossCultural Management Journal, 2020, issue 2, 145-152

Abstract: Tourism is an opportunity for people from different cultures to meet and interact, to exchange ideas, traditions and their ways of thinking. Tourism industry of any country consists of different forms of tourism for which matching and adaptation of strategies with the nature of destination is necessary, because provided strategies and policies for development of any form of tourism in different countries are various. Tourism Industry is not an exception and preparing strategies for its development will not be possible without considering its environment. The aim of this article is to determine suitable strategies for Iran’s tourism industry through Marketing. Results show that for development of this industry, maintaining strategies are the first priority. In addition, effort for strengths of the industry and development of services are also suggested among other aggressive strategies.

Keywords: Iran Tourism industry; Marketing; Strategic Approaches (search for similar items in EconPapers)
Date: 2020
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