THE APPEAL TO COLLECTIVE PATHOS IN TIMES OF PANDEMIC

Ioana Morosanu
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Ioana Morosanu: Alexandru Ioan Cuza University of Iasi, Romania

CrossCultural Management Journal, 2020, issue 2, 93-103

Abstract: During crises, the way leaders communicate to their followers becomes more important. As an overview, shared and collective emotions play their part in generating certain kind of attitude and behaviors in specific circumstances, including a crisis created during pandemic times. The main question of this article is how important is collective pathos in setting up a global environment characterized by calm and rational thinking instead of panic and fear.

Keywords: Collective pathos; Affect; COVID-19; Speech; Orator; Audience (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:journl:y:2020:i:2:p:93-103

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