The impacts of artificial intelligence on the future of marketing and customer behaviour

Ayat Sami Odeibat
Additional contact information
Ayat Sami Odeibat: University of Debrecen, Faculty of Business and Economics, Károly Ihrig Doctoral School of Management and Business, Debrecen, Hungary

CrossCultural Management Journal, 2024, vol. XXVI, issue 1, 19-34

Abstract: Artificial Intelligence (AI) is quickly transforming the marketing landscape, providing unprecedented opportunities for businesses to optimize strategies and improve customer experiences. This literature review looks at the various applications of AI in marketing and their potential impact on consumer behavior. The study delves into key aspects of AI, from its intelligence to ethical concerns about its use. Furthermore, it investigates how AI is used in various aspects of marketing, such as planning and strategy, product management, pricing, location management, and promotion. Previous research findings highlight AI's transformative potential for increasing marketing efficiency, effectiveness, and customer engagement. However, the study emphasizes the importance of responsible implementation and raises ethical and societal concerns about AI adoption.

Keywords: Artificial Intelligence; automation; marketing; customer behavior; AI ethic (search for similar items in EconPapers)
JEL-codes: M15 M31 M37 M54 (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://seaopenresearch.eu/Journals/articles/CMJ2024_I1_2.pdf (application/pdf)
https://cmj.seaopenresearch.eu/articles/cmj-xxvi-1-2.html (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cmj:journl:y:2024:i:1:p:19-34

DOI: 10.70147/c261934

Access Statistics for this article

CrossCultural Management Journal is currently edited by Fundația Română pentru Inteligența Afacerii

More articles in CrossCultural Management Journal from Fundația Română pentru Inteligența Afacerii, Editorial Department
Bibliographic data for series maintained by Serghie Dan ().