Culturally Sensitive Approach to Gamification in The Corporate Environment

Irina-Teodora Manolescu and Angelica-Nicoleta NECULĂESEI (onea)
Additional contact information
Irina-Teodora Manolescu: Alexandru Ioan Cuza University of Iasi
Angelica-Nicoleta NECULĂESEI (onea): Alexandru Ioan Cuza University of Iasi

CrossCultural Management Journal, 2025, vol. XXVII, issue 1, 31-40

Abstract: Gamification is an increasingly used concept, both in specialized literature and in practice, across various fields: computer science, education, engineering, business, psychology, etc. The learning and development context within companies — the dynamic nature of acquiring new competencies, the profile of new generations of employees, and the need to motivate and engage employees in learning — contributes to the emergence of gamification in this domain as well. The main objective of the research is to analyze gamification approaches within organizations, taking into account their cultural context. The article is methodologically structured in two stages: a descriptive approach, based on an analysis of research focused on gamification in the corporate context, followed by a synthesis stage, monitoring the main gamification tools used by companies in their training programs. The cultural environment is integrated into the analysis through dimensions highlighted at the organizational level. The research results are relevant both for scholars, by expanding the concept of gamification in the development field, and for practitioners and trainers, by highlighting successful gamification approaches in organizations.

Keywords: Organizational Culture; Gamified Processes; Employee Engagement (search for similar items in EconPapers)
JEL-codes: J24 M53 O39 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://seaopenresearch.eu/Journals/articles/CMJ2025_I1_4.pdf (application/pdf)
https://cmj.seaopenresearch.eu/articles/cmj-xxvii-1-4.html (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cmj:journl:y:2025:i:1:p:31-40

DOI: 10.70147/c273140

Access Statistics for this article

CrossCultural Management Journal is currently edited by Fundația Română pentru Inteligența Afacerii

More articles in CrossCultural Management Journal from Fundația Română pentru Inteligența Afacerii, Editorial Department
Bibliographic data for series maintained by Serghie Dan ().