OK, Boomer: New Users, Different Platforms, New Challenges

Luis M. Romero-Rodríguez, Santiago Tejedor and Inmaculada Berlanga
Additional contact information
Luis M. Romero-Rodríguez: Department of Communication Sciences and Sociology, Rey Juan Carlos University, Spain / ESAI Business School, Espiritu Santo University, Ecuador
Santiago Tejedor: Department of Journalism and Communication Sciences, Autonomous University of Barcelona, Spain
Inmaculada Berlanga: Faculty of Business and Communication, International University of La Rioja, Spain

Media and Communication, 2022, vol. 10, issue 1, 120-123

Abstract: The popularization of new interaction spaces brings new narratives and social phenomena that merit attention from the scientific community. Based on the existing literature on the new challenges facing the communication discipline with these emerging narratives, this editorial summarizes the empirical and theoretical contributions of the thematic issue entitled “New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations.” The authors emphasize that the studies selected for this thematic issue explore the innovative features and opportunities of the emerging scenarios and offer a cautionary account of their structural problems and the urgency of a new media literacy.

Keywords: centennials; digital media; Facebook; influencers; Instagram; millenials; social networks; online participation; TikTok; YouTube (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.cogitatiopress.com/mediaandcommunication/article/view/5050 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cog:meanco:v10:y:2022:i:1:p:120-123

DOI: 10.17645/mac.v10i1.5050

Access Statistics for this article

Media and Communication is currently edited by Raquel Silva

More articles in Media and Communication from Cogitatio Press
Bibliographic data for series maintained by António Vieira () and IT Department ().