Augmented Landscapes of Empathy: Community Voices in Augmented Reality Campaigns

Katerina Girginova, Jeffrey Vadala, Andy Tan, Kate Okker-Edging, Kyle Cassidy, Terri Lipman and Melanie Kornides
Additional contact information
Katerina Girginova: Annenberg School for Communication, University of Pennsylvania, USA
Jeffrey Vadala: Mahoney Institute for Neurosciences, University of Pennsylvania, USA
Andy Tan: School of Nursing, University of Pennsylvania, USA
Kate Okker-Edging: Annenberg School for Communication, University of Pennsylvania, USA
Kyle Cassidy: Annenberg School for Communication, University of Pennsylvania, USA
Terri Lipman: School of Nursing, University of Pennsylvania, USA
Melanie Kornides: School of Nursing, University of Pennsylvania, USA

Media and Communication, 2024, vol. 12

Abstract: In contrast with virtual reality which often aims to isolate a user from their surroundings in order to transport them to a distant place, augmented reality (AR) was uniquely designed to (re)contextualize local landscapes and to provide expanded human experiences in situ. This critical reflection adopts a “research through design” process to examine AR’s technological and affective capabilities in the context of three community co-created AR campaigns. We discuss how AR can become both a conceptual and practical tool for creating conditions of self-identification and, potentially, empathy between audience and content. Further, we explore how people and place become a critical part of AR’s infrastructure through the practice of empathic feedback loops.

Keywords: augmented reality; community research; empathy; research through design (search for similar items in EconPapers)
Date: 2024
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.cogitatiopress.com/mediaandcommunication/article/view/8581 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cog:meanco:v12:y:2024:a:8581

DOI: 10.17645/mac.8581

Access Statistics for this article

Media and Communication is currently edited by Raquel Silva

More articles in Media and Communication from Cogitatio Press
Bibliographic data for series maintained by António Vieira () and IT Department ().