Editorial: Data-Driven Campaigning in a Comparative Context—Toward a 4th Era of Political Communication?

Stephanie Luke, Esmeralda Bon, Katharine Dommett, Rachel Gibson, Sophie Lecheler and Sanne Kruikemeier
Additional contact information
Stephanie Luke: School of Law and Politics, Cardiff University, UK
Esmeralda Bon: Department of Politics, University of Manchester, UK
Katharine Dommett: Department of Politics and International Relations, University of Sheffield, UK
Rachel Gibson: Department of Politics, University of Manchester, UK
Sophie Lecheler: Department of Communication, University of Vienna, Austria
Sanne Kruikemeier: Department of Strategic Communication, Wageningen University of Research, The Netherlands

Media and Communication, 2024, vol. 12

Abstract: Contemporary political campaigning takes place both online and offline, and can be data-driven. In this piece, we review existing knowledge around data-driven campaigning (DDC) and introduce the new contributions made by the pieces within this thematic issue. We reveal how the studies included in this thematic issue of Media and Communication contribute to this existing knowledge by providing an up-to-date account of how DDC in general, and political microtargeting in specific, have been employed in election campaigns between 2021 and 2023, in a range of countries: France, Germany, the Netherlands, Sweden, and the US. As a collection, these studies highlight the variance that exists in the degree to which DDC is practiced, the range of DDC tools used, and attitudes toward DDC. In recent election campaigns, DDC takes many forms, and disapproval of DDC varies depending on how it is implemented.

Keywords: data-driven campaigning; digital campaigning; elections; microtargeting; personalisation; political advertising; political communication; public attitudes; targeting (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.cogitatiopress.com/mediaandcommunication/article/view/9227 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cog:meanco:v12:y:2024:a:9227

DOI: 10.17645/mac.9227

Access Statistics for this article

Media and Communication is currently edited by Raquel Silva

More articles in Media and Communication from Cogitatio Press
Bibliographic data for series maintained by António Vieira () and IT Department ().