Government Communication on Social Media: Research Foci, Domains, and Future Directions

Sten Hansson and Nic DePaula
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Sten Hansson: Institute of Social Studies, University of Tartu, Estonia
Nic DePaula: College of Health Sciences, SUNY Polytechnic Institute, USA

Media and Communication, 2025, vol. 13

Abstract: The aim of this review essay is to draw attention to the diversity of work done in the field of government social media communication research. It is a rapidly developing area of study that has been approached from multiple disciplinary perspectives and a variety of research traditions. We suggest that studies of government social media communication may be broadly classified based on two characteristics: (a) whether their focus is mainly on the senders, messages, media, audiences, or effects of communication; and (b) the domains of government policy and public administration that they address. We review existing literature along this classification and conclude by suggesting fruitful directions for future research.

Keywords: government communication; government information; policy communication; political communication; public sector communication; social media (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:cog:meanco:v13:y:2025:a:10697

DOI: 10.17645/mac.10697

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