Mediated Public Diplomacy of the Islamic State in Iraq and Syria: The Synergistic Use of Terrorism, Social Media and Branding

Jad Melki and May Jabado
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Jad Melki: Department of Communication Arts, Lebanese American University, Lebanon
May Jabado: Annenberg School of Communication and Journalism, University of South California, USA

Media and Communication, 2016, vol. 4, issue 2, 92-103

Abstract: This study aims to provide an initial theoretical model for understanding and analyzing the mediated public diplomacy strategy of virtual states. It examines the mediated public diplomacy strategy of the Islamic State in Iraq and Syria (ISIS) and its ability to synchronize terrorism tactics with communication strategies to gain media access and exposure, push news frames that serve its interests, and target stakeholders with a dual message using sophisticated branding strategies that resonate with cultural values and help it ultimately recruit supporters and deter foes.

Keywords: Arab media; framing terrorism; ISIS; mediated public diplomacy; mediated terrorism (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:cog:meanco:v4:y:2016:i:2:p:92-103

DOI: 10.17645/mac.v4i2.432

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