Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions

Megan A. Moreno, Jon D’Angelo and Jennifer Whitehill
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Megan A. Moreno: Pediatrics, University of Washington, USA
Jon D’Angelo: Communication Arts, University of Wisconsin-Madison, USA
Jennifer Whitehill: Public Health, University of Massachusetts, USA

Media and Communication, 2016, vol. 4, issue 3, 50-59

Abstract: Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in future alcohol intervention efforts including identifying those at risk or providing timely prevention messages. Future intervention efforts may benefit from an affordance approach rather than focusing on a single platform.

Keywords: adolescents; alcohol; college students; Facebook; social media; young adults (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:cog:meanco:v4:y:2016:i:3:p:50-59

DOI: 10.17645/mac.v4i3.529

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