Media Activism as Movement? Collective Identity Formation in the World Forum of Free Media

Hilde C. Stephansen
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Hilde C. Stephansen: Department of History, Sociology and Criminology, University of Westminster, UK

Media and Communication, 2017, vol. 5, issue 3, 59-66

Abstract: More than simply tools used by social movements to reach other substantive aims, media are increasingly becoming subjects of activism. This article contributes to advancing understanding of such media-focused activism through a case study of the World Forum of Free Media, a thematic forum for media activists and media advocacy organisations linked to the World Social Forum. Based on qualitative research conducted between 2008 and 2016—including participant observation, in-depth interviews and textual analysis—the article critically explores the extent to which the World Forum of Free Media can be considered a ‘free media’ movement in the making, and examines some of the challenges and contradictions that such a movement-building project entails. Drawing on social movement theory, specifically the concept of collective identity, it analyses efforts by forum organisers to mobilise a very diverse range of actors—from alternative media activists to policy- and advocacy NGOs—around a plural and inclusive ‘free media’ identity. While the World Forum of Free Media has to some extent succeeded in facilitating convergence around a set of core principles and ideas, it has so far struggled to develop a clear outwards-facing identity and mobilise a broad grassroots base.

Keywords: alternative media; collective identity; communication rights; FMML; media activism; media democracy movement; social movements; World Forum of Free Media; World Social Forum (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:cog:meanco:v5:y:2017:i:3:p:59-66

DOI: 10.17645/mac.v5i3.1034

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