EconPapers    
Economics at your fingertips  
 

Domestic Connectivity: Media, Gender and the Domestic Sphere in Kenya

Jessica Gustafsson
Additional contact information
Jessica Gustafsson: School of Culture and Education, Södertörn University, Sweden

Media and Communication, 2018, vol. 6, issue 2, 188-198

Abstract: This article explores how increased media access and use influences Kenyan women’s everyday life and alters the domestic space. Based on 30 in-depth interviews with women in Uasin Gishu County, Kenya, the article demonstrates that women have incorporated newly gained media into their daily lives and routines. Increased media access has opened up the home and turned the domestic sphere from a secluded place into a connected space in which women can receive input from, connect with and interact with the world beyond their immediate surroundings whilst simultaneously remaining at home and fulfilling their traditional gender roles. Women’s media use thus reinforces their connection to the domestic sphere and the gendered division of labour. Although it has the potential to challenge gender inequalities, the extent to which this occurs depends on the individual woman’s ability to act on the imaginaries and ideas that media carry.

Keywords: domestic sphere; gender roles; Kenya; media and everyday life; women’s media use (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.cogitatiopress.com/mediaandcommunication/article/view/1295 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cog:meanco:v6:y:2018:i:2:p:188-198

DOI: 10.17645/mac.v6i2.1295

Access Statistics for this article

Media and Communication is currently edited by Raquel Silva

More articles in Media and Communication from Cogitatio Press
Bibliographic data for series maintained by António Vieira () and IT Department ().

 
Page updated 2025-03-22
Handle: RePEc:cog:meanco:v6:y:2018:i:2:p:188-198