Employer attractiveness: a study into the link between demographics of jobseekers and reasons for applying for a position

Nick Chandler ()
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Nick Chandler: Budapest Business School, Hungary

Journal of Human Resource Management, 2019, vol. 22, issue 1, 30-45

Abstract: This study focuses on employer attractiveness, namely the attributes that motivate job-seekers to apply for a job and the demographic variables that may affect employer attractiveness. The demographics of age, gender, years worked, and the faculty/study-related variables are examined through a quantitative approach with a sample of 1056 Hungarian students. Some significant differences were found for ‘money’, opportunities to develop and job conditions. This study also uncovered two new attributes: job (contractual) conditions; and type of work (tasks). These findings imply that employer branding strategies should consider national idiosyncrasies, and not rely on existing empirical findings.

Keywords: employer branding; attributes; demographics; motivators (search for similar items in EconPapers)
JEL-codes: J24 M12 M51 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:cub:journl:v:22:y:2019:i:1:p:30-45

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