Reporting Response Rates for Telephone Surveys Used In Agricultural Economics Research

Sharon I. Gripp, A.E. Luloff and Robert D. Yonkers

Agricultural and Resource Economics Review, 1994, vol. 23, issue 2, 200-206

Abstract: Response rates are one indicator of a survey's data quality, as a great deal of importance has been placed on the mail survey's response rate. However, a telephone survey's response rate usually is not reported. Even if one is reported, the numbers used in the calculation are rarely defined making the response rate interpretation unclear. Using a recent telephone survey of Pennsylvania dairy managers, this paper demonstrates how telephone survey data should be reported. Essentially, every research report should include a discussion of how the survey was conducted, a disposition table, and well-defined formulas used to calculate response rates.

Date: 1994
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