A Conjoint Analysis of Paper Demand by Commercial Graphic Designers

J. McDermott, J.R. Bacon, J. Pesek, C.M. Gempesaw and H.D. Tilmon

Agricultural and Resource Economics Review, 1999, vol. 28, issue 2, 182-189

Abstract: Conjoint analysis was used to evaluate the preferences of graphic designers toward kenaf paper. Results indicate that price is of overwhelming importance to designers in their purchasing decisions regarding paper stock. If priced competitively with existing wood and recycled papers, kenaf products should gain market share among designers.

Date: 1999
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