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Testing Significance of Multi-Destination and Multi-Purpose Trip Effects in a Travel Cost Method Demand Model for Whale Watching Trips

John Loomis, Shizuka Yorizane and Douglas Larson

Agricultural and Resource Economics Review, 2000, vol. 29, issue 2, 183-191

Abstract: Inclusion of multi-destination and multi-purpose visitors has an appreciable influence on a standard count data travel cost model derived estimate of willingness to pay but the differences are not statistically significant. We adapt a more general travel cost model (TCM) of Parsons and Wilson (1997) that allows for inclusion of multi-destination visitors as incidental demand to allow estimation of an unbiased measure of single and multi-destination willingness to pay for whale viewing using a single pooled equation. The primary purpose trip values from the standard TCM and simple generalized TCM model are identical at $43 per person per day and neither are significantly different from the $50 day value from a generalized model that distinguishes between joint and incidental trips. The general models avoid underestimation of total recreation site benefits that would result from omitting the consumer surplus of multi-destination visitors.

Date: 2000
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Journal Article: TESTING SIGNIFICANCE OF MULTI-DESTINATION AND MULTI-PURPOSE TRIP EFFECTS IN A TRAVEL COST METHOD DEMAND MODEL FOR WHALE WATCHING TRIPS (2000) Downloads
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