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The Role of Promotion Programs for U.S. Poultry Exports

Abdus Shahid and Conrado M. Gempesaw

Agricultural and Resource Economics Review, 2002, vol. 31, issue 1, 59-70

Abstract: This study examines the effectiveness of price versus nonprice promotion programs for U.S. poultry exports. A comparative static simulation framework is specified for this purpose. The elasticities needed for the simulation model are estimated using seemingly unrelated regression and time-varying parameter regression techniques. Results from this study indicate that a price subsidy is more effective than nonprice market promotion programs in raising export demand for U.S. poultry.

Date: 2002
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