The Effect of Label Information on U.S. Farmers' Herbicide Choices

Tomas Hasing, Carlos Carpio, David B. Willis, Olha Sydorovych and Michele Marra

Agricultural and Resource Economics Review, 2012, vol. 41, issue 2, 200-214

Abstract: This paper analyzes the effect of labeling information on U.S. farmers' herbicide choices. Herbicide choices reported by U.S. soybean farmers are used to estimate farmer preferences for different herbicide attributes using a mixed logit model. Our results indicate that statements displayed on pesticide labels regarding risks to human health and the environment are important components in herbicide selection. We find that farmers are willing to pay an average of $27 per acre to avoid using an herbicide labeled with the word “Warning” and $38 per acre to avoid using an herbicide labeled with the word “Danger.”

Date: 2012
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