Estimating Preference Heterogeneity for Grass-fed Beef Cattle Traits

Isaac Sitienei, Jeffrey Gillespie, Robert W. Harrison and Guillermo Scaglia

Agricultural and Resource Economics Review, 2020, vol. 49, issue 3, 492-516

Abstract: This paper examines grass-fed beef producer preferences for cattle traits using data from a mail survey of 384 U.S. grass-fed beef producers. Conjoint analysis and Likert scale questions were used to determine preferences. Generally, results indicated that producers preferred easy-to-handle, heavy, black, and relatively lower-priced feeders raised from their own cows. The Kernel density figures for source, color, and temperament confirm the mixed logit standard deviation estimates that suggest heterogeneity in producer preferences.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:cup:agrerw:v:49:y:2020:i:3:p:492-516_5

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