U.S. Consumer Demand for Traditional and Greek Yogurt Attributes, Including Livestock Management Attributes

Courtney Bir, Michael S. Delgado and Nicole Olynk Widmar

Agricultural and Resource Economics Review, 2021, vol. 50, issue 1, 99-126

Abstract: Consumer willingness to pay (WTP) for yogurt attributes was evaluated using a survey targeted to be nationally representative within the United States. A novel approach was used to allow for self-selection into the choice experiment for commonly purchased types of yogurt, either Greek or traditional, based on what consumers purchase. They were willing to pay a positive amount for requiring pasture access and not permitting dehorning/disbudding (which references the removal of horns or horn buds) for both traditional and Greek yogurt. Respondents had positive WTP for Greek yogurt labeled free of high-fructose corn syrup and a higher WTP for low-fat yogurt when compared to nonfat for both yogurt types.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:cup:agrerw:v:50:y:2021:i:1:p:99-126_6

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