Money, Reputation, and Incumbency in U.S. House Elections, or Why Marginals Have Become More Expensive

Henry A. Kim and Brad L. Leveck

American Political Science Review, 2013, vol. 107, issue 3, 492-504

Abstract: Since 1972, campaign spending by House incumbents has skyrocketed, particularly in those districts with marginal support for the incumbent's party. At the same time, parties in the House have become much more cohesive in the way they vote, producing more precise and informative party brands. We argue that these two phenomena are fundamentally linked. As parties have developed more precise reputations, incumbents in these districts must spend much more to attract voters in “marginal” districts, who would be willing to vote for a candidate with the particular incumbent's legislative record, but not the average member of his party. Increasingly precise party reputations provide voters with stronger priors that incumbents are just like the rest of their party, and incumbents in marginal districts must spend more to overcome these beliefs. We demonstrate this using a simple formal model and test it empirically using campaign-spending data from 1972 to 2008.

Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.cambridge.org/core/product/identifier/ ... type/journal_article link to article abstract page (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cup:apsrev:v:107:y:2013:i:03:p:492-504_00

Access Statistics for this article

More articles in American Political Science Review from Cambridge University Press Cambridge University Press, UPH, Shaftesbury Road, Cambridge CB2 8BS UK.
Bibliographic data for series maintained by Kirk Stebbing ().