Turnout, Status, and Identity: Mobilizing Latinos to Vote with Group Appeals

Ali A. Valenzuela and Melissa R. Michelson

American Political Science Review, 2016, vol. 110, issue 4, 615-630

Abstract: The rise of micro-targeting in American elections raises new questions about the effects of identity-based mobilization strategies. In this article, we bring together theories of expressive voting with literature on racial and ethnic identification to argue that prior studies, which have found either weak or null effects of identity messages targeting minority groups, have missed a crucial moderating variable—identity strength—that varies across both individuals and communities. Identity appeals can have powerful effects on turnout, but only when they target politicized identities to which individuals hold strong prior attachments. Using two innovative GOTV field experiments that rely on publicly available data as a proxy for identity strength, we show that the effects of both ethnic and national identity appeals among Latinos in California and Texas are conditional on the strength of those identities in different communities and among different Latino subgroups.

Date: 2016
References: Add references at CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://www.cambridge.org/core/product/identifier/ ... type/journal_article link to article abstract page (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cup:apsrev:v:110:y:2016:i:04:p:615-630_00

Access Statistics for this article

More articles in American Political Science Review from Cambridge University Press Cambridge University Press, UPH, Shaftesbury Road, Cambridge CB2 8BS UK.
Bibliographic data for series maintained by Kirk Stebbing ().