Agenda Building as a Comparative Political Process*

Roger Cobb, Jennie-Keith Ross and Marc Howard Ross

American Political Science Review, 1976, vol. 70, issue 1, 126-138

Abstract: Agenda building is the process through which demands of various groups in a population are translated into issues which vie for the attention of decision makers (formal agenda) and/or the public (public agenda). This paper presents three models for the comparative study of agenda building. The outside initiative model describes groups with minimal prior access to decision makers, who must consequently first expand their issues to a public agenda before they can hope to reach the formal agenda. The mobilization model accounts for issues which are placed on the formal agenda by political leaders, who subsequently attempt to expand these issues to the public agenda to obtain the support required for implementation. The inside access model refers to leaders, or to those having close contact with these leaders, who seek to place issues on the formal agenda directly, and for whom expansion to the public agenda is both unnecessary and undesirable. Propositions are stated about intergroup variation in patterns of agenda building within societies; about variations in success rates for different strategies and probabilities of occurrence for the three models in different types of societies; and about characteristics of the agenda-building process which hold in all three models and in any social setting.

Date: 1976
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