Campaign Warriors: Political Consultants in Elections. Edited by James A. Thurber and Candice J. Nelson. Washington, DC: Brookings. 216p. $42.95 cloth, $17.95 paper

Todd Donovan

American Political Science Review, 2001, vol. 95, issue 2, 488-489

Abstract: The study of political campaigns has an awkward place in political science. At one level, we have grown to accept that "campaigns matter." A growing literature now provides many different tests of this proposition. At another level, a cliche? sometimes mouthed by campaign professionals and journal- ists is that 90% of what campaigns do does not matter-it is the remaining 10% that is critical. The relative accuracy of these proportions aside, this cliche? raises an important question: What is the critical part of modern campaigns that "matters"?

Date: 2001
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