Putting Scandinavian Equality to the Test: An Experimental Evaluation of Gender Stereotyping of Political Candidates in a Sample of Norwegian Voters

Richard E. Matland

British Journal of Political Science, 1994, vol. 24, issue 2, 273-292

Abstract: The issue of the equitable representation of women in political bodies has concerned both political activists and political scientists for a number of years. Greater representation of women is predicted to have a number of effects on public policy and social interactions. Among these effects are changes in policy priorities, improved system legitimacy and a change in the political culture as old stereotypes disappear and women come to be viewed as the equals of men in the political sphere. The view has been that if women were to get into office, they could prove themselves effective. Therefore societal views on women as political leaders would change, and old stereotypes as to their limited competence would break down. The hope of many is that as women politicians become commonplace, a country's political culture would change so that gender is no longer a relevant consideration in evaluating political leaders. This Note directly tests the assertion that increased participation by women leads to this genderneutral view of political leaders.

Date: 1994
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