Campaign Events, the Media and the Prospects of Victory: The 1992 and 1996 US Presidential Elections

Daron R. Shaw and Brian E. Roberts

British Journal of Political Science, 2000, vol. 30, issue 2, 259-289

Abstract: Presidential campaigns are the most obvious means by which American voters receive information about candidates and issues, yet there is strong resistance to the notion that they influence presidential elections. We conduct an examination of presidential campaign effects in the 1992 and 1996 elections that features three departures from previous studies: (1) a stronger definition of campaigning and campaign events, facilitating a clearer idea of what it is that we are testing; (2) detailed data on television and newspaper coverage of the campaigns, allowing us to measure media effects; and (3) an alternative measure of electoral impact that is resistant to survey errors and random movement. We find that campaign events, and particularly media coverage of those events, significantly affect the candidates' chances for electoral success.

Date: 2000
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.cambridge.org/core/product/identifier/ ... type/journal_article link to article abstract page (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cup:bjposi:v:30:y:2000:i:02:p:259-289_00

Access Statistics for this article

More articles in British Journal of Political Science from Cambridge University Press Cambridge University Press, UPH, Shaftesbury Road, Cambridge CB2 8BS UK.
Bibliographic data for series maintained by Kirk Stebbing ().