Television News, Mexico's 2000 Elections and Media Effects in Emerging Democracies

Chappell Lawson and James A. McCANN

British Journal of Political Science, 2005, vol. 35, issue 1, 1-30

Abstract: On the basis of an analysis of a four-wave panel survey, we argue that exposure to television news had significant, substantial effects on both attitudes and vote choices in Mexico's watershed presidential election of 2000. These findings support the contention, implicit in some research on political communication, that the magnitude of media effects varies with certain features of the political context. In particular, television influence in electoral campaigns may be substantially larger in emerging democratic systems.

Date: 2005
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