Semantic Differential Measures of British Party Images

Lawrence Leduc

British Journal of Political Science, 1976, vol. 6, issue 1, 115-123

Abstract: Ever since the technique widely known as the semantic differential was pioneered by Charles Osgood, it has been widely applied in most of the social sciences, as well as in a variety of other fields. While the broadest applications of the technique, including much of Osgood's own work, are in the areas of experimental and social psychology, variants of the semantic differential are widely scattered through research in such diverse fields as linguistics, anthropology, and education, not to mention such non-academic fields as journalism and marketing. The attempt by a number of political scientists, particularly in Britain and in Canada, to adapt this technique to the study of political party images represents one of these variants.

Date: 1976
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