Social norms of corruption in the field: social nudges on posters can help to reduce bribery

Nils C. Köbis, Marleen Troost, Cyril O. Brandt and Ivan Soraperra

Behavioural Public Policy, 2022, vol. 6, issue 4, 597-624

Abstract: Corruption in the form of bribery continues to be a major societal challenge around the world. The current lab-in-the-field study tested whether dynamic descriptive norms messages on posters can help to reduce bribery. Before, during and after placing posters throughout a medium-sized South African town, incentivized measures of social norms and bribery were assessed in a mobile lab. A total of 311 participants stemming from the general population took part. In line with the pre-registered predictions, the results reveal that people: (1) perceive bribery to be less common; and (b) engage in bribery in a corruption game less frequently when the posters were displayed. The discussion outlines how social norms nudging campaigns can be leveraged to spur collective action against corruption.

Date: 2022
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