CHANGING DEMANDS

Watts Wacker

Journal of Advertising Research, 1996, vol. 36, issue 1, 31-34

Abstract: I was delighted to be invited by the editor of the Journal of Advertising Research to contribute my own perspective on the changes surrounding the start of the next millennium for this 60th anniversary commemoration of the Advertising Research Foundation. It is an interesting time that we live in, and my perception is that the times will get even more interesting through the entirety of our lifetimes.

Date: 1996
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