PANEL COOPERATION: STRATEGIES FOR SUCCESS

Barry Cook

Journal of Advertising Research, 1996, vol. 36, issue 1, RC-2-RC-6

Abstract: Over the many decades that public opinion research has mined the American public, we have seen a slow, steady, inexorable decline in response rates. Many published articles have documented this apparently universal trend, some articles have bemoaned it, and no articles have told us how to avoid it.

Date: 1996
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.cambridge.org/core/product/identifier/ ... type/journal_article link to article abstract page (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cup:jadres:v:36:y:1996:i:01:p:rc-2-rc-6_96

Access Statistics for this article

More articles in Journal of Advertising Research from Cambridge University Press Cambridge University Press, UPH, Shaftesbury Road, Cambridge CB2 8BS UK.
Bibliographic data for series maintained by Kirk Stebbing ().