YES, YOU CAN RAISE RESPONSE RATES

James D. Peacock

Journal of Advertising Research, 1996, vol. 36, issue 1, RC-7-RC-10

Abstract: For many years, we've all been distressed by trends in consumer cooperation with surveys. Whatever the method, we've seen years—perhaps decades—of steady erosion in response rates. Even the goldest of gold standard methods now have to speculate about the effects of nonresponse bias.

Date: 1996
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